• Prestigious brand
  • Wide selection of esports
  • Unique betting markets
  • Wide choice of banking options
  • Great bonuses for casuals

William Hill Review

Founded in the 1930s, William Hill is one of the oldest and the biggest bookmakers in the United Kingdom, with a reach that extends much further than that. Employing over 15,000 people worldwide, generating over £300 million a year and staking claim to over 2,000 locations in the UK alone, this is a behemoth of the gambling world. It is no surprise then that when it comes to online gambling, William Hill has one of the widest selections, some of the biggest promotions and a number of other features.

If you have never heard of William Hill, then get out from under that rock and have a read of this review, because we’re about to tell you just what you’ve been missing.

Pros and Cons

  • Prestigious brand
  • Wide selection of esports
  • Unique betting markets on esports and more
  • Wide choice of banking options
  • Great bonuses for casual gamblers
  • No bonuses for high-rollers
  • Many customer support complaints

Betting Options

There are a number of esports on William Hill, all of which an be found under the “Esports” section. This includes some of the most comprehensive markets on League of Legends that you will find anywhere, with everything from outright bets to bets on how many Chinese or Korean teams will make it to the final in the biggest tournaments. There are also outright bets and match bets on Starcraft 2, Dota 2 and Counter-Strike.

Other games appear from time to time and as the esport market grows, then so will the available markets on William Hill. For now though, the games mentioned above currently dominate the esports section.

Because of William Hill’s reach, and because of its desire to be the biggest and the best in the industry, there is no shortage of sports to bet on. These include everything from popular sports such as soccer and basketball, to niche sports such as volleyball, futsal and bandy. The markets available on these sports tend not to be as extensive as the ones available on a few of their competitors and on some betting exchanges, but they should still cover most of what you need.

The William Hill site also has a number of other sections. These include Vegas, where you can browse a choice of slot machines; Casino, where blackjack and roulette are the main focus; Live Casino, where you can simulate real casino play; Scratchcards; Games; Financials; Bingo; Poker; and more. In fact, William Hill has more options than any other site on the market in this regard, although not all of those options are worth your time. There is little difference between Vegas and Games, and if you want to trade Financials then you’re better off with a specialised broker, as opposed to an online bookmaker.

Customer Service

William Hill does not have the best reputation when it comes to customer service. This is something that you will see in all big companies, with very few exceptions. Once companies grow beyond their means, individual customer support is not always at the top of their list, and whilst most customers are happy, there is a small percentage that slips through the net. Add to this the fact that William Hill is so big, and that even a small percentage amounts to a lot of players, and you have a site that gets a lot of complaints regarding its customer support.

We have not had any issues personally, and in our experience you’ll have to be very unlucky to have any issues of your own. And even if you do, they are rarely serious enough to affect your enjoyment of the site.

Deposits and Withdrawals

All popular credit cards and debit cards are available on William Hill, and you can also use PayPal and some other web wallets. If you’d prefer, you can get money into and out of your account through bank transfers or prepaid cards. This is a secure site. Your money and your details are guaranteed to be safe, and all transactions, withdrawals included, are processed relatively quickly.

Bonuses and Promotions

You will always find a new member bonus on William Hill, providing you don’t try and join during the Grand National weekend, when William Hill and many other sites stop these promotions. There are also a number of bonuses offered throughout the year, but the issue with this is that William Hill tries to appeal to a wide audience, which means that its bonuses are typically created with small to medium stake players in mind. This means that you’re unlikely to find anything above a matched deposit of £50, and typically you’ll be looking at a bonus of no more than £20. Still, free money is free money and it comes in handy regardless of your stake.


There are a lot of benefits to this site. If you only trust the biggest names in any given industry, if you value variety above all else and if you like your bonuses and promotions, then you’ll get a kick out of William Hill. It is not without its problems. As we mentioned above many customers have had complaints about the customer support staff. Still, none of those complaints have been serious and in many instances the players seem to be complaining for complaining sake.

Overall, William Hill is a very good site, and one that lives up to its prestigious brand. This brand is a piece of British and gambling heritage, a name that is older than esports, older than online gambling and even older than many popular sports. That’s a rarity in this industry, which makes William Hill something special, something unique, and definitely something worth signing up to.

Visit William Hill

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